Barilla’s manufacturing Essay

Manufacturing: Barilla has 25 plants, including large flour mills, pasta plants, and fresh bread, as well as plants producing specialty products. Raw materials, in the manufacturing process, were transformed to packaged pasta on fully-automated 120 meter long production lines. The plants were specialized by the type of pasta they would produce, with the primary distinction based on the composition of the pasta, e.g. dry or fresh pasta, pasta with or without eggs and spinach. Also, even within the same family of pasta products, individual products were assigned to plants based on the size and shape of the pasta. The manufacturing process at Barilla was very precise, and required tight heat and humidity specifications in the pasta dry process, so as to keep the changeover cost low and quality high. Distribution: Barilla divided its products into â€Å"dry† and â€Å"fresh† product categories and maintained a different distribution system for the two categories. The dry products category includes dry pasta and longer shelf-life bakery products, whereas, the fresh products category includes fresh pasta products (with 21-day shelf life) and fresh bread (with one-day shelf life). Barilla had two central distribution centers (CDC) to which the products shipped from the plants. The fresh products were then purchased from these CDC’s by independent agents who then channeled the products through 70 regional warehouses located throughout Italy. From the CDC’s approximately 65% of the dry products went to the supermarkets, 70% of these (65% of dry products) went to super market chains, whereas, the remaining 30% went to independent super markets. The remaining 35% of dry products were distributed from the CDC’s to Barilla’s internally owned regional warehouses, which then distributed them to small  independent shops – Signora Maria Shops. Dry products destined for supermarket chains were distributed from the CDC to the chain’s own distribution organization, known as Grande Distribuzione (GD). While those destined for independent supermarkets were distributed from the CDC to a distributor known as Distribuzione Organizzata (DO), which acted as a centralized buying organization for a large number of independent supermarkets. The CDCs held a month’s inventory for dry products, and 3 days for fresh products. The GD, DO and the internally owned regional warehouses (for Signora Maria shops) held a two-week supply for Barilla’s dry products. The following figure (Figure 1) shows an illustration of Barilla’s distribution system for dry products: Figure 1: Barillas Distribution Network for Dry Products What is the problem faced by Barilla? What do you think are the factors causing this problem? Barilla’s pasta supply chain suffers from classic bullwhip-effect problem. It has been experiencing large amounts of variability in demand resulting in operational inefficiency and increased manufacturing, inventory, and distribution costs. The underlying factors of the fluctuating demand include Barilla’s sales strategy relying heavily on the use of promotions in the form of price, transportation and volume discounts; sales representatives being rewarded based on the amount of product sold to distributors, which led to sales representatives trying to push product to the distributors during promotions, decreasing the ability to accurately forecast sales; the distributors having full control over their orders leading to gaming behaviors; and the lack of a computer forecasting system at the distributor level. Describe the solution proposed by Brando Vitali. Why do you think this would help alleviate the problem? Brando Vitali suggested the implementation of a Just-In-Time Distribution  (JITD) strategy, which is essentially the Vendor Management Inventory (VMI) strategy. Barilla will be in charge of the channel between the CDCs and the distributor and decide on the timing and size of shipments to its distributors. Thus, unlike traditional supply chains in which distributors place orders and manufacturers try to satisfy these orders as much as possible, in JITD Barillas own logistics organization would specify the appropriate delivery quantities – those that will more effectively meet the end customer’s needs yet would also more evenly distribute the workload on Barilla’s manufacturing and logistics system. If implemented, Barilla can make better delivery decisions and improve its demand forecasts, be more effective in meeting end-customers needs, and more evenly distribute the workload on its manufacturing and logistics systems. Also, the inventory levels at CDCs will a lso be reduced. What conflicts or barriers internal to Barilla does the JITD program create? What causes these conflicts? How should Giorgio Maggiali deal with these internal conflicts? The main resistance internal to Barilla was from the sales and marketing functions, which Barilla, until now, has relied upon for its success. The sales representatives feared reduction in both their responsibilities and bonuses due to a flatted sales level. The marketing people also feared a reduction in responsibilities as trade promotions would be difficult to run with a JITD strategy. There were also concerns about inability to adjust shipments quickly to stock outs, lack of infrastructure to handle JITD, vague cost benefits, and increased competitor shelf space at distributors. I think Maggiali should demonstrate that JITD benefits not just Barilla, but also the distributors. He should run experiments at one or more distributor sites and prove his case. Also, Maggiali should encourage the marketing and sales people to look at the overall benefit to the supply chain. By getting the top management involved, by effectively advocating the benefits for the entire supply chain, and by removing the obstacles of sales incentives and reduced responsibility, Maggiali can effectively deal with this problem and get JITD implemented. How do you think a typical Barilla customer would respond to JITD? Why? How would you convince the customer that the JITD program was worth trying? If you are not able to sway the customer, what alternatives would you suggest to combat some of the difficulties that Barilla’s operating system faces? I think a typical Barilla customer, if explained to properly, should be able to comprehend the benefits associated with JITD for the entire supply chain. I would convince the customer by mentioning the benefits of the JITD in removing the bullwhip effect. I would point out the fact that they would actually be reducing their costs significantly because Barilla would be responsible for monitoring and replenishing their inventories when levels are low. Moreover, the reduced inventory levels would also save them the cost for both inventories and space. If however, I am not able to convince the customers, I will try other modes, in my capability, to effectively respond to the fluctuating demand. For this purposes, I would either reduce the varieties of products being offered which will reduce the need to have so many different inventories and SKU for both customers and Barilla. I could also try implementing the Just-In-Time (lean production) approach for Barillas manufacturing processes – processes which are internal and Barilla has full control over.

The Nutcracker

Essay One Waltz of the Flowers† from The Nutcracker â€Å"Waltz of the Flowers† from The Nutcracker I watched Waltz of the Flowers from The Nutcracker online for my first choice in my performance paper. This magnificent piece was composed by Peter Llyich Tchaikovsky during the Romantic period in 1892. This performance is performed by about 12 Ballerinas with the music being played in the background. â€Å"The Waltz of the Flowers† is actually ACT II from The Nutcracker, which is a very well known and amazing song. Tchaikovsky wrote this piece about a young girl named Clara that cannot wait for Christmas morning to arrive. She spends the whole night dreaming of intense dreams with extroidinary characters. This is why the ballet is always performed during the Christmas season. This piece is called a Waltz because the song is done in ? meter. The introduction starts with the amazing sound of the beautiful harps being played. This song has four different themes that repeat themselves. The first theme at the beginning, after the introduction, starts with a melody heard in French horns and clarinets and is repeated, but differently the 2nd time. The second them consists of violins. This theme adds drama and tension to the performance. The flutes start in on the third theme and repeated again with a more illuminated timbre. The fourth theme is heard only once and that is where the cellos come in for the melody. This melody is eloquent and passionate. There is so much detail in every part of this piece that you really have to pay attention to the music, which is what Tchaikovsky’s plan was when he wrote it. I really enjoyed watching this performance because the ballerinas moved so beautifully. They moved their hand to the music perfectly, which is where the Waltz come into the name. My favorite section of this piece is the introduction when you hear the harps playing. The ballerinas move so eloquently with the harps and it just amazed me. I also found myself swaying to the sound of the music without even realizing it because it is so relaxing. I am so thankful that this was one of our choices because I really enjoyed watching this and hopefully I will get a chance to watch it in a live performance one day.

Continuing My Education

Running Head: Continuing My Education1 Why Continuing My Education Is Important To Me Carla Conley English Composition I Professor Victoria Stamm October 29, 2010 Continuing My Education2 Returning to school for me at this point of time in my life is very important. I have quite of few things I want to accomplish in life, and one definite thing is receiving my degree. I now work for a large health insurance company, which has many good paying jobs, but unfortunately, I do not have the education or qualifications for these positions.Therefore, my first reason to receiving my degree is to get a promotion. I do not want to be stuck in the same position that I am in now even though it is kind of challenging. I would like to be promoted to something more that I will enjoy doing. Please understand I am glad to have a job, but I would like to earn more money. I think by receiving my degree I can make much more money. In addition, this will help me to gain additional training to help me in m y position that I am in now. Taking a couple of classes at Ashford University has made more alert and organized.Therefore, gaining more education is a plus for me, because I will be more knowledgeable, and be able to get the career I want. In addition, it will make me more self-assured, and keep me ahead of the game for when my daughter starts grade school. These days’ children are being taught college courses, and I have to be smart enough to help her. I think it is wonderful to get all the education I can to help to help me to proceed better on my job. I am going to school for Health and Human Services, so that that will definitely be a career change for me.This is something that I have been interested in for a while. I am extremely excited that I am able to take two courses in one. Many schools do not offer both Health and Human Services for one major. As a result, I feel that I am accomplishing two goals at once. Continuing My Education3 Even though I want to accomplish r eceiving my degree for professional reasons, I do have personal reasons too. One is self-improvement. This will make me feel that I can do anything in life once I receive my degree. See I have a best friend from school; I still stay in touch with, and her name is Tia.She is another reason I am going back to school. After graduating from college, she was able to find a good career, and buy a beautiful house. She was a single mother with two children doing all of this. In addition, I see people who are older than I am going back to college. That is a motivator for me. Especially since, I have put it off for so long. Although, I am excited about starting school again, it still has not been a joy ride for me. I have to admit that I am really struggling doing my assignments.I find myself procrastinating quite a bit. I tell myself that I am going to stop doing this, but I seem to be stuck on these assignments. I am really struggling with these writing assignments. I would not mind writing if there were not so many guidelines to follow. I just hope that I am able to continue my education and do not get frustrated with these assignments coming up. Unfortunately, I know this is not going to get easier. As a result, I have to stop putting things off, have better time management, organization, and better studying skills.Again, I cannot express how important it is for me to enhance my education. I am not a dumb person, but I think I can be even smarter by going back to school. I have great common sense. Therefore, with gaining more education I think I will be a genius in my own world. Another reason for furthering my education is to be the first to receive my degree in my family. Continuing My Education4 Quite of few of us have been going to school for a while, but we quit. Consequently, I hope by receiving my degree this will make some of my family embers want to go ahead and get their degree. In addition, I want to be an inspiration for my daughter. I know many of times I hear parents tell their children that furthering their education is important, but they do not have a degree their-selves. When a child sees that, he or she is not inspired as much to further their education. I was determined not to let that stop me though from going back to school, because no one else has any degree in my family. Thus, I think it is important to have that degree under my belt.I have to remember whatever is going on in my life I have to accomplish this goal this time around. I cannot keep coming up with excuses. If I do not finish this time I will never finish. In addition, you are never too old to accomplish anything in life. Life is short, so I have made the best of it and try to accomplish as many goals as I can. I hope that when I graduate and receive my degree I can write a complete paper about fulfilling my goal. Continuing My Education5References Sole, K. (2010). Essentials of College Writing. Retrieved from https://content. ashford. edu/AUENG121. 10. 1

When did humans become modern Essay Example | Topics and Well Written Essays - 1500 words

When did humans become modern - Essay Example Human beings have had a long and what can only be considered to be a prosperous history since the beginning of their modern era. While this has been the case, there has also developed plenty of speculation concerning when humans became modern, and the factors which influenced such a transformation. The fact that modern humans developed can be considered to be a great feat of resilience and adaptation on the part of human which has enabled the species to thrive and ensured that it has propagated itself all over the world. The ability of this species to adapt has also ensured that it has been able to settle even in the most inhospitable regions of the world, where its members have been able to develop the necessary physical characteristics that have promoted their survival (Bar Yosef, 2002). All of the modern human beings are considered to be members of the Homo sapiens species of humans which developed some two hundred thousand years ago with the development of those physical as well as physical characteristics that are also associated with the Neanderthal man. It has now been proven that the Neanderthal man was not a direct ancestor of modern man, and that in fact, they seem to have been contemporaries, each of them competing for the same resources. While this has been the case, most archaeologists now believe that these two species of humans may have been descended from a common ancestor known as Homo heidelbergensis. Despite their being contemporaries, when compared to other species of humans such as the Neanderthal man among others, the modern human seems to have developed a more delicate bone structure. The skull structure of the modern humans seem to have been more rounded than those of the other humanoid species that existed at the time, and this was also accompanied by high foreheads, and less pointed chins (Renfrew, 1996). The latter characteristics have come to be used as a means of identifying modern humans and it is these features which enable scient ists to determine a homo sapiens. The first human fossils that were discovered in the modern age were known as the Cro-Magnon and these were found in modern France where they were considered to be very similar to modern Europeans in appearance (Bjelcevic, 2013). The skeletons of these people seemed to be less dense than those of the Neanderthals, and their brain capacities seemed to be large, larger even when compared to that of modern man. The data that has been collected over the past century and a half shows that the early modern humans developed from an archaic ancestor in the region of East Africa. The first skull that depicted the development of modern human beings was one believed to be some 195000 years old found in the Omo valley in Ethiopia. However, while it is the common assumption that modern humans developed in East Africa and latter dispersed to other parts of the world, there have developed new theories concerning the development of the modern humans and their settle ment in the rest of the world (McBrearty & Brookes, 2000). As has been stated above, the common assumption is that modern humans developed in Africa and latter scattered to the rest of the world. This is known as the replacement model, and it states that modern humans developed in Africa and later migrated to the rest of the Old World where they gained dominance, eventually replacing the Neanderthals as well as other archaic species of humans. According to this model, modern humans developed between some 200000 and 150000 years ago and over time scattered to the rest of the Old World where they replaced other archaic humans between 60000 and 40000 years ago, as a result becoming the only surviving human species (Mithen, 1998). While this assumption is disputed in some quarters, it is possible that if it is correct, then it can be speculated that all the humans on the planet today may have a common African ancestry since all the other human species that were descended from the Homo e rectus are considered to have become extinct (Blythe, 2002). While the African origins of

Quality of education in post-conflict in Rwanda and post-disasters in Essay

Quality of education in post-conflict in Rwanda and post-disasters in Pakistan - Essay Example Education can spare and support lives, offering physical, cognitive and psychosocial security when conveyed in protected, nonpartisan spaces. Education restores routine and gives individuals trust for the future; it can likewise serve as a channel both for meeting other essential compassionate needs and conveying basic messages that advance security and prosperity. During conflicts and catastrophes, education systems, students and personnel suffer the effects of the conflicts and catastrophes and forced displacement. Some of these effects include, loss of life, loss of property and loved ones, loss of educational opportunities, and mass rape and other sexual violence which is as a result of alteration of the school programs. Conflicts and catastrophes intensify inequality, disrupts the whole society. This can have severe psychological effects particular to the children who are in school (Schweisfurth, 2006). However, not having enough education worsens security and deepens poverty in a country. The presence of unequal education opportunities fuels a sense of injustice and grievances. Education of terrible quality can be exceedingly divisive, especially if choices about educational module content, course books or dialect of guideline prohibit or permit denunciation of some social gatherings, and if education strengthens messages that savagery i s a worthy answer to individual, social or political issues. Education has vast value for its own sake. This means that all young people and children, including those that have been affected by conflict and catastrophes have the right to receive a quality education. Nevertheless, education is needed in emergency setting to prepare the society for ultimate post-disaster and post-conflict reconstruction and social-economic development (Jones, 2006). Balanced development with economic development obliges that young people of all social, ethnic, religious and

Enterprise Project Management Assignment Example | Topics and Well Written Essays - 250 words

Enterprise Project Management - Assignment Example At such a point, the PMOs opt to use Scrum itself to sprint the PMO. Planning monthly and conducting daily scrums like all the other teams. The community of practice is that group that involves the like-skilled individuals who have the ability to build the high performance work groups .Such groups are based on the collaboration and facilitation that best apply in the project management. One of the most significant things that the PMO should do is to help in support the formation of such communities and then promote them. For that reason, communities of practice help in spreading Scrum throughout the organization. These groups also help in spreading all the good ideas from one team to the other (Pries & Quigley, 2012). Most PMOs are not fully implemented or even fail to get configured after sometime. In the process of changing the environment, the organization needs to see the results fast before starting a long term investment in a new PMO. When one starts reconfiguring the PMO, the set standards helps in planning and scheduling the progress and deviations of the projects. The tools necessary for enabling the PMO and other significant managers in the project environment helps to examine capabilities and potentialities as well as supervise the available resources and implement the operational planning and support activities such as training program management applications (Pries & Quigley, 2012). 2(b) The PMO is committed to the pursuit of excellence in all the project management practices. While ensuring that the project performance contributes to improving business performance, this will be carried out as the component of the PMO charter that requires to be clearly confirmed. For that reason, if the business intention of the PMO is not clearly stated, the PMO is viewed as the ad hoc attempt in fixing a temporary situation in the project

Managers in the modern business environment Coursework

Managers in the modern business environment - Coursework Example A stretch goal entails a target that beyond the original goal. Taking into consideration that the managers may be not the ones who set the stretch goals, they may face problems in achieving the goals. This is based on the complexity of the projects they are handling and the communication problem that may arise when informing the backers on how to achieve the stretch goals (Kotter and Dan, 2002). Another notable challenge that the managers are facing is dealing with underperforming workers. While it is the duty of the employees to ensure that the objectives of a firm are achieved, it is the role of the managers to make effort of enhancing the performance of the workers (West, 2012). Once a worker is not in a position to perform, the managers are left in a dilemma whether to fire them or to train them in order to improve their skills. As the managers aim at getting the right workforce that will lead to the achievement of the company objectives. In this regard, managers are faced with a challenge of hiring the right people who will make the organization without using a lot of resources either in training the new employees or collecting mistakes that they do in the course of their duties (Manfred, 2003). Closely related, is to make a delegation decision. Taking into consideration that managers are answerable to the directors or owners of an organization, they do not want to appear as failures in their duties. This implies that during their absenteeism, managers are faced with a challenge of choosing the right worker who will under take vital duties on their behalf (Howell, 2012). Responding to crisis is another challenge faced by individuals in management positions. In the operations of any organizations, challenges such as strikes, workers conflicts and go slows among normally experienced. It is the duty of the ma nagers to ensure that such issues are effectively handled an aspect that is not easy especially

Cognitive Problems of Bilingual Speakers Essay Example | Topics and Well Written Essays - 750 words

Cognitive Problems of Bilingual Speakers - Essay Example Aphasic in bilinguals is a complex problem influenced by internal and external factors such as localization, "switch" interaction, suppression of a native language and a specific role of the right hemisphere of the brain. Questions specific to bilingual aphasia are added to those stemming from aphasia in general, such as whether aphasia is a general cognitive deficit or a language-specific impairment; whether it is a unitary phenomenon or admits of multiple syndromes; whether it is a deficit of competence or performance; and whether modality-specific deficits are aphasic symptoms. Theoretical positions on these issues will have consequences for hypotheses about bilingual aphasia and/or the representation of two languages in one brain. Some authors, for example, argue that patients are not aphasic unless their competence is impaired. Competence is considered not to be impaired when a deficit is not equally manifested in all modalities or when a patient undergoes spontaneous recovery. Moreover, because it is assumed that competence is common to both languages, if a bilingual is agrammatic for some aspect of the grammar in one of his languages, it is predicted that she or he will be agrammatic for those same components of the grammar in the other language ( Scholes, 1984). Thus, what recovers spontaneously in unilinguals and bilinguals as well as what is differentially deficient in bilinguals is not considered a result of impaired competence but of loss of access through some defective performance mechanism. Such a position therefore holds that any bilingual patient exhibiting nonparallel recovery is not aphasic. The unstated assumption behind the argument is the role of primary education and background of a person. Whether or not teachers call students aphasic who have lost the use of one of their languages or who have differential postmorbid proficiency in each language, it is of interest to the neuropsychology of language in general and of bilingualism in parti cular to examine whether nonparallel deficits do indeed occur, and if so, to investigate the mechanisms responsible for differential, successive, selective, antagonistic, and mixed recoveries. The article is well-structured and is based on substantial research and data analysis. A researcher gives a special attention to the systemic-dynamic approach and their age, proficiency and motivation among students. The researcher uses inductive reasoning using specific examples and data. The arguments and claims are well-supported and explained. The researcher underlines that there is no a priori reason to reject the possibility that each language might be subserved by its own competence, namely, that each grammar might be separately stored and/or processed. There is indeed no clinical evidence that there is only one underlying neurolinguistic competence for both languages, that is to say, one common neural substrate for language, undifferentiated as to specific language. If it can be shown that specific alterations in competence occur in one language and not in the other, then it is not unreasonable to assume that each language is subserved by different neurofunctional substrates. Further systematic investigations, based on large numbers of successive unselected cases and

The effects of exercise benefits Essay Example | Topics and Well Written Essays - 1250 words

The effects of exercise benefits - Essay Example This is so because exercise does not just improve physical stamina but also influences social and psychological aspects of one’s life. Engaging in physical activities can prove to be more beneficial than what people already expected and this is what will be discussed in detail below. Obviously, exercise benefits participants physically, building healthy habits in maintaining fit bodies and staying away from certain diseases. In fact, physical activities are being given a lot of importance that training children to become physically active is one of the objectives of many fitness scholars. Kenneth H. Cooper, for instance, encourages parents to become involved in engaging their children in physical activities for them to get used to it and for the parents to become good models for the children because as they grow older, there is the great tendency of becoming inactive. Girls are found to become inactive around age fourteen while boys at fifteen. This is so because of the change s which happen in the children’s body (Cooper, 15-16). However, the importance of physical exercise should be well-pointed out to them. First and foremost, exercise increases muscle size and builds muscle strength. Jogging, walking or aerobic exercises increase the supply of oxygen-rich blood available to skeletal muscles for aerobic cellular respiration. This helps the regulation of blood in the body maintain normal processes and prevent diseases. Engaging in such activities on a daily basis builds endurance for prolonged activities. Anaerobic activities on the other hand like weight lifting, increase muscle size and builds strength. One might say that strength and endurance are not actually needed in relation to work nevertheless, it should be noted that the more sedentary the lifestyle of a person is because of the nature of his job, the more one needs to do physical activities to stay healthy. Aerobic exercises for instance, increase the oxygen demand of the muscles, incr easing cardiac output and the rate of oxygen delivery to the tissues. Moreover, oxygen delivery also increases because more capillary networks are developed by skeletal muscles because of long term training (Tortora & Grabowski, 687). In contrast to an active lifestyle, being sedentary exposes a person to obesity, heart problems, depression and other related diseases. In addition to the physical benefits, people who exercise also enhance themselves psychologically. Studies show that exercise can help alleviate long term depression. James Blumenthal, PhD, a clinical psychologist at Duke University experimented on patients and he found out that those who did exercise had higher rates of remission comparable to those who did not exercise but were taking antidepressant. His conclusion about this observation is that, exercise is as effective as antidepressant for patients with major depressive disorder. He further adds that exercise â€Å"seems not only important in treating depression but also in preventing relapse† (Weir). More studies show and explain why exercise benefits people positively on the psychological aspect such as the fight or flight mechanism. Patients with heightened sensitivity to anxiety have been observed to be able to adjust to circumstances that may cause anxiety better than those who have no or less physical activitie

Decision Making Analysis Essay Example | Topics and Well Written Essays - 750 words

Decision Making Analysis - Essay Example Naturally, approaching this from a common sense standpoint, the individual is presented with the issue of how to justify the demands that are made by the hiring entity and the supervisor himself. As the case denoted, pressure is being placed upon the supervisor with regards to pressuring the decision-maker to engage in something of an unethical unit of behavior. Naturally, as a new employee, the hiring officer is hesitant to go against the will and intentions of his superiors. Yet, from an ethical standpoint, as well as the universalism promoted by Kant and the social justice theory promoted by Rawls, he in fact has no choice but to at least discuss the situation with the supervisor and see if some type of understanding/agreement can be settled upon that would maximize the utility and ethical approach for each and every individual within a given situation. Oftentimes, within a situation of work expectation and employment, and individual worker is presented with an ethical dilemma tha t does not readily lend itself to being interpreted to maximize the best good for each and every individual involved. ... What is noted all too often in the business world is that individuals are too timid to bring such situations to the light of day for fear that they might be somehow retaliated against for doing so. However, even if this is indeed the case, weighing the situation and allowing for a determination of maximal good to be understood, there is little moral or ethical choice but would allow for one’s superior to be notified of the implicit unfairness of the way in which this particular employment screening process is taking place. Rather than going directly to the boss and stating what is wrong, a much more tactful, and perhaps appropriate level of response, would be to merely mention the situation and ask if the manager/boss had any recommendations with regards to how the equity of the process could be improved upon. Once again, with regards to the case in question, it is the requirement of Joe to ensure that the issue is brought to the attention of the superiors as possibly represen ting an unethical and unfair hiring process. Whether or not he is rewarded or punished for this, it is the right choice not only with regards to the fairness and equity of the hiring process but also with regards to the safety that such a decision could mean with regards to litigation if such a hiring practice were ever leaked and came to the general knowledge of an individual who applied and did not get the job. In this way, the reward for doing the right thing and bringing this situation to the attention of his superiors also has the added reward of being able to provide a level of safety with regards to the role in which Joe might have otherwise played in such a scheme should it ever have been uncovered and litigated. There are few situations in which doing the right

Marketing Communications Memo Essay Example for Free

Marketing Communications Memo Essay This year this organization has elected to erect a monument to honor the fallen military heroes of Jacksonville, Florida. Some demographics of this large city are its’ multigenerational and diverse ethnic population, varied socioeconomic span, and of course, the large military representation, both active duty, retired, veterans, and their families. The location of Jacksonville in northeast Florida is a great stopover spot for tourists making their way to Orlando or Tampa and the snowbirds on their journey to southern Florida for the winter. The location of the monument should be centralized and near a major highway, possibly Interstate 95 between Interstate 10 and Interstate 295 South. Jacksonville, Florida is a military town and rich in its military history. According to United States Census Bureau QuickFacts (Jacksonville, 2008-2012) approximately 81,000 veterans live here. This number represents 10.5% of the total Jacksonville population. When including Orange Park and Jacksonville Beach to these numbers the veterans’ total number increases to nearly 85,000. This number is not reflective of the family members surrounding the veterans. The QuickFacts sheet goes on to state that the average household in Jacksonville, Jacksonville Beach, and Orange Park, is approximately 2.50 persons. The number of individuals living in the greater Jacksonville, Florida area directly related to the military member adds another 127,500 people for a total of 170,000 (QuickFacts Orange Park, QuickFacts Jacksonville Beach QuickFacts Jacksonville, 2008-2012). We will want to choose a central location for the monument as Jacksonville, Florida has the greatest land mass in the continental United States with 885 square miles (Insider’s Guide to Jacksonville, Florida, 2014). By centralizing the location we can attract as many of Jacksonville’s residents to visit the monument. We must also take into consideration the ease of access to the monument for out of state visitors. If the location is too complicated to get to many people will not visit the site. The monument site will also have a visitor/gift shop with smaller images of the Fallen Heroes Monument for sale, along with military memorabilia of the two naval military installations, Naval Air Station Jacksonville and Naval Station Mayport, and Marine Corps Support Facility Blount Island Command along with military collectables. The various National Guards outfits along with the Coast Guard will be represented as well. The gift store will be maintain and staffed by Naval Air Station Jacksonville and proceeds will help with the upkeep of the monument. We will build the store as part of the monument site. The City of Jacksonville has donated the land in the name of the local fallen heroes. The project hopes to capture national attention with its innovative design and availability of military collectables. We want not just the Jacksonville, Florida residents to take pride in this monument but the State of Florida and our nation. Fundraising will be accomplished by reaching out to local military and veteran organizations. The Veterans of Foreign War, American Legion, Student Veterans of America, and American Veterans are all onboard to help with fundraising events like car washes, cook-outs, and large yard sales. We have also partnered with the local motorcycle clubs in Jacksonville, Florida who have scheduled several Saturday rides throughout the state. Historically the bikers clubs have donated large sums of money to events such as ours. The Jacksonville Sheriff’s Office and Jacksonville Fire Department are also collecting donations to help defray the total cost of the monument. Naval Station Mayport and Naval Air Station Jacksonville will have golf tournaments to support the building of the monument. Grants from the City of Jacksonville and from the State of Florida have been pledged.  There will be a website featuring the future monument and donations can be accepted there as well. Military personnel come from all ages, racial ethnicities, socioeconomic levels, and religious backgrounds; it is a fair assessment to predict that the visitors to the monument will be of the same diversity. The marketing direction will be of one from pride in our nations’ military men and women, the good work they do the world over, and the sacrifices they have given. The local community is fully committed to the project and is evident by the large number of private contributors. References: Insider’s Guide to Jacksonville, Florida. (2014). Retrieved from http://www.insideflorida.com/city/info/Jacksonville QuickFacts from the US Census Bureau. (2008-2012). Florida. Retrieved from http://quickfacts.census.gov/qfd/states/12000.html QuickFacts from the US Census Bureau. (2008-2012). Jacksonville, Florida. Retrieved from http://quickfacts.census.gov/qfd/states/12/1235000.html QuickFacts from the US Census Bureau. (2008-2012). Jacksonville Beach, Florida. Retrieved from http://quickfacts.census.gov/qfd/states/12/1235050.html QuickFacts from the US Census Bureau. (2008-2012). Orange Park, Florida. Retrieved from http://quickfacts.census.gov/qfd/states/12/1252125.html

Information Systems Security Survey Essay Example for Free

Information Systems Security Survey Essay The University of Nebraska Medical Center (UNMC) is an institution that was built back in the 19th century. UNMC’s mission is to improve the health of Nebraska through premier educational programs, innovative research, the highest quality patient care, and outreach to underserved populations (UNMC, 2004). As an institution with key interest to privacy of its students, staff and subordinate staff, UNMC has adopted various policy guidelines to ensure information security system. The Information Security Management Plan (ISMP) describes its safeguards to protect confidential information. These safeguards are meant among another reason to: Ensure the confidentiality of data Ensure the integrity of data Ensure the availability of data Protect against anticipated threats or hazards to the security or integrity of the information UNMC has adopted information security industry best practices to implement its information security system (UNMC, 2014). They have become so effective that during 2011, a Hitrust Gap assessment was performed, and no significant gaps were found within its security program. The worksheet below outlines how these programs have been rolled out by different offices in the university. Worksheet: Information Security Program Survey Security Area Responsible Party / Office of Primary Responsibility Known Vulnerabilities / Risks Countermeasures / Risk Mitigation Strategy Acquisition (systems/services) Information Security Office Breach of the confidentiality clause All service providers must undergo an evaluation process to verify they are qualified. Contracts have a confidentiality clause whose breach terminates the contract. Asset management System Administrator Poor asset management Proper policies and procedure in place  to ensure effective asset management. Evaluation to ascertain the qualifications of asset managers. Audit and accountability Information Security Office Dishonest employees disclosing confidential information to third parties Every application contains a log that must be maintained to meet regulatory requirement. There is Information security Incident Response plan to handle any notable strange events. Authentication and authorization System Administrator Covered data may be transferred to third parties without authorization Employees are provided with user name and password to access the data. Employees are trained on developing a secure password. There are control policies in place governing access to this information. Business continuity Information Security Office Non-coordination and miscommunication between employees All employees are supposed to keep contact information of co-workers and supervisors to seek for help in case of any emergency. Compliance management Compliance Officer the Information Security Officer Employees failure to comply with the set guidelines, policies and procedure There is a compliance form that is filled before a major project is undertaken by the enterprise. The form is to ensure that no new risk is introduced to the enterprise. Configuration control System Administrator Compromised system security Every configuration must have a password. Each password must have at least ten characters. The password must be encrypted at all times. Data System Administrator Data may be intercepted during transmission Database with security keys is available to authorized employees only. Access to classified data is allowed to limited employees. Information security plan ensures security of covered data. Hardware System Administrator Destruction of hardware in disaster Only employees with technical know-how of operating hardware are allowed to use them. The hardware are encrypted for security purposes. Hardware backup system. Identity management Information Security Office Unauthorized covered data and information transfer through third parties Identity Management Program (IDM) outlines procedure for issuing credentials based on the NIST guidance. Checks are done on employees prior to their employment. Incident management Command Centre Incident Response Team Physical loss of data in a disaster An Incident Reporting and Response Plan is in place to report and respond to any  identified risk. Availability of a well-trained incident response team. Command Centre is established to manage emergency. Maintenance procedures Change Advisory Board (CAB) Existing patches within the security system A release process is in place to ensure that the changes do not affect non-primary system. Patching policies for workstations to ensure security. Media protection and destruction Information Security Office Unauthorized access covered data as well as information Data storage policies define how data stored in the media is to be protected. Data is only stored in a secured data centre or encrypted medium. Network System Administrator Unauthorized access to the network Network traffic is controlled by Cisco enterprise-class firewall where inbound connects are only allowed to DMZ. Internal trusted network is provided via an encrypted VPN tunnel. Technical perimeter is established to bar direct access from the internet to the Internal Trusted Area. Planning Information Security Office Poor planning that compromise management of the security system Contingency plan is in place to handle any eventuality. Employees are encouraged to store data on network file servers for backup. All backups are surely stored and marked for easy identification during emergencies. Personnel System Administrator Loss of data integrity Employees are only employed after exhibiting minimum security requirement. Information Security Addendum are to be signed for confidentiality purposes. An insider who ensures that all legal requirements are followed before access is granted must accompany outsiders accessing information. Physical environment System Administrator Physical safety of the environment may be compromised through attacks and burglary No unauthorized personal is allowed within the data centre premises. The data centers are controlled by keycard access. Policy Information Security Plan Coordinator Policies may be misinterpreted by the employee The University’s security policy is enshrined in the Privacy, Confidentiality and Security of Patient Proprietary Information Policy and the Computer Use and Electronic Information Security Policy. The two policies require that authorized people can only access this information. The policies are reviewed every two years to make them in tandem with the prevailing circumstances. Operations The Information Security Officer and the Infrastructure Team  Failure for operations to comply with the system security policy An operation must fill a compliance Checklist or a Security Risk Assessment form for review to verify that no new risk is introduced to the enterprise. Outsourcing System Administrator Unauthorized disclosure of security information by third parties Outsourced vendors must comply with UNMC Policy No. 8009, Contract Policy. Vendors accessing classified student information must sign the GLB Act contract addendum. Risk assessments Information Custodian Poor method of risk assessment that may downplay the actual impact of a risk Security assessment I conducted annually. All applications must meet the organizations security policies and procedure. Software System Administrator Software may be infected with a virus Software should not be installed unless the user trusts it. Vendor update and patches must be installed unless directed otherwise. Software license must be retained to get technical assistance. Training System Administrators and Information Custodians Misuse of security system Loss of data integrity Employees are trained on information security system before they are employed. System administrators and information custodians are annually trained on Specific Information Security Policy and Procedure. References UNMC. (March 2014) Strategic Plan 2010-2013. Retrieved from http://www.unmc.edu/wwwdocs/strategic-plan_06-10_v3-brochure1.pdf United States Government Accountability Office. (February 2010). ELECTRONIC PERSONAL HEALTH INFORMATION EXCHANGE: Health Care Entities Reported Disclosure Practices and Effects on Quality of Care. Retrieved from http://www.gao.gov/new.items/d10361.pdf UNMC. (February 9, 2004). Information Security Plan. Retrieved from http://www.unmc.edu/its/docs/UNMCInformationSecurityPlan-Sept2010.pdf

A Stakeholder In A Pharmaceutical Organization Commerce Essay

A Stakeholder In A Pharmaceutical Organization Commerce Essay A stakeholder in a pharmaceutical organization is an individual or a group of people with one common goal and interest towards the ownership and activities of the organization (Daft, 2011). In a general organizational setup, stakeholders can be divided into two categories, the primary stakeholder and the secondary stakeholder. The primary stakeholders have the utmost responsibility in a company. They include the company suppliers, consumers using the companys pharmaceutical product, the medical research institute, employees working in the organization and the company shareholders. The primary stakeholders form the basic fundamental foundation towards a companys success or failure because of their participation in the direct economical situation. The secondary stakeholders do not have an integral part in the economic process but they are as useful as the primary stakeholders are. These include the government, trade unions, the media, and political parties and action groups (Hellriegel , Jackson Slocum, 2007). In terms of management, having an organization run by individuals can result to the greed and misuse of finances. According to research carried out, about sixty nine percent of corporate executives do not consider the general publics best interest while making decisions and another ninety four percent of corporate executives make their decisions first and foremost on the foundation of making an advancement in their own line of business (Daft, 2011). In modern companies, there are two forms of ownership. The ownership theory of a company is one form of ownership. Here an individual owns the company. The sole purpose of the company is to make great profits over the years with its stakeholders interests at heart. The stakeholder theory of ownership is the other form of company ownership. This theory argues that such companies have the sole responsibility of promoting good work ethics and create value for the society. Even though the stakeholder theory aims at making profits, it should s trive to ensure it creates a source of income for others especially the large community. Corporate stakeholders and respond to their issues Corporate management Stakeholders in a pharmaceutical company are divided into stages. The first stage of stakeholders includes the key management of the company like the corporate executives, marketing, and the leaders who offer their opinion regarding the pharmaceutical industry like the consultants. Their key issue is to establish a growth strategy of the company, enhance transparency, and manage potential harm towards stakeholders and the society and code of ethics among the various departments in the company (Kolb Schwartz, 2009). Since the community and the pharmaceutical company are interdependent, the main purpose of the company is to maintain and adapt to the corporate social responsibility (Hellriegel, Jackson Slocum, 2007). A good example is the risks involved when it comes to patients and drugs. An ideal management in a pharmaceutical company would consider the provision of drugs, which will help increase chances of survival instead of trying to avoid patient risk. Regulatory Institutions The second third stage of pharmaceutical stakeholders includes the regulatory institutions. Regulatory institutions are establishments that take part in ensuring the drugs that have been manufactured are of the right quality, and manufactured as per the stipulated mandate and drug manufacturing requirements (Freeman, Velamuri Moriarty, 2006). When a drug has been developed and it meets the requirements of the relevant drug regulatory body, it obtains permit for consumption by the society. A regulatory stakeholder is of great importance especially in the society. It helps prevent the sale of medicine, which is of low quality or medicine sold by pharmaceutical companies that can be detrimental to ones health. The regulatory bodies are also responsible in promotion of manufactured drugs to the market and in the process, they help influence the companys investments and expertise. The regulatory institutions act as consultants regarding drug related issues. Marketing The third stage of pharmaceutical stakeholder involves the marketing team in the company. Marketing pharmaceutical drugs require good advertising skills and sufficient consumer research. Employing the use of strategic marketing is appealing and attracts the end user. This method also helps in dealing with companies that produce similar drugs known as Me-Too drugs. Me-Too drugs have similar chemical compound to the existing drug and they perform similar action performance towards ones body. Good marketing strategy of the pharmaceutical organization will ensure the genuine drug that has been produced is sold at a fairly reasonable price and curb competition from other companies (Freeman, Velamuri Moriarty, 2006). Research and Development Another important stakeholder in this stage is the team that takes part in research and development of a pharmaceutical drug. The biopharmaceutical research and industry paves way to discovering new and efficient drugs (Babler, 2011). Past medical research has been conducted on traditional medical outcomes and remedies then regarded as a discovery. Due to modernized biological technology, research has focused on understanding the different diseases and how they affect the human immune system. This extensive research has also led to discoveries of how to manipulate the human body in a bid to counteract the disease without damaging the cells inside ones system (Babler, 2011). Through research, development of new drugs has become possible. As stakeholders in the pharmaceutical industry, scientists who carry out biopharmaceutical research with the help of doctors, chemists and regulatory experts work together to ensure there is the successful development of a drug and it has been approve d for consumption (Babler, 2011). This helps in providing a clean source of treatment to the society. End User The end user is the fourth stage of pharmaceutical stakeholder ship. This includes the general public, patients, health providers, health related institutions and the government. The doctors and hospitals as the health providers ensure that approved drugs manufactured and sold by the pharmaceutical companies are put to the right use. Certain drugs like morphine are addictive and if misused, they could turn to be dangerous and lethal therefore the need to be under control. It is only the medical practitioner who is in a position to administer use of such pharmaceutical drugs. The government has a major role to play in the pharmaceutical industry. One of its core roles is the funding of research and development of medical related devices (Babler, 2011). They help in creating incentives for smaller pharmaceutical companies so that they may come up with an independent research on new patent drugs. The government through the Food and Drug Administration is also responsible for approval of safe drugs that are effective (Williams, Gabe Davis, 2009). The government through the congress is responsible for coming up with stringent measures regarding the manufacture of drugs and fraud related cases by pharmaceutical companies (Williams, Gabe Davis, 2009). The role of the industry in its economic, political and social setting Economic role In the society, a business enterprise is the basic unit of the economy (Daft, 2011). The pharmaceutical company being a business institution produces goods for consumption and services too. These goods and services are essential for a societys well being because the drugs are used to treat various diseases that affect individuals. In the process, the company strives ahead and maximizes its profits for the companys shareholders and team members. This in turn improves the economy of the nation since the workers earn a living, the government taxes are paid and other stakeholders including the society benefit from the company. An example includes the Pfizer pharmaceutical company, one of the largest drug related companies, which is involved in offering grants and scholarships to institutional based healthcare facilities. They are also involved in scholarship programs with the neediest individuals in the society thus making them better individuals (Williams, Gabe Davis, 2009). Over the p revious years, the American pharmaceutical companies are making such tremendous milestones in terms of economic development as compared to other manufacturing related companies (National Academies Press, 2012). When it comes to price regulation of drug in the society, the pharmaceutical company plays an important role. With the emergence of new pharmaceutical companies, the drug industry has become competitive to the extent of the existence of market power in the economy because of the production of patent drugs (Danzon, 2006). In the American health care, insurance companies have taken a major role in ensuring the American citizens get the required medical treatment at a subsidized price. This move has enabled the pharmaceutical companies to lower the prices of their drugs to suit the needs of the American economic society. In addition, the pharmaceutical companies have resulted to address the economic issues of the society through developing drugs that have the same effect as the patent drug known as me too and then repackaging into similar quantities but in different sachets or economic friendly containers so as to suit the financial capabilities of the majority in the society. At the sa me time, this move boosts the corporate sales due to the increase in market demand. Price regulation in a country affects the availability of drugs in the country as well as other countries Social role In a society, there are rules and guidelines that ought to be followed for an effective and cordial relationship. These rules define the importance of what a good society ought to be. The pharmaceutical companies being part of the society have to follow the legal rules with regard to the corporate rules (Hellriegel, Jackson Slocum, 2007). The major role of a pharmaceutical company to the society is discovering and developing new vaccines and drugs (Babler, 2011). HIV and AIDS are a major challenge to the society, and numerous pharmaceutical companies have undertaken an indepth research of determining the cure with about two hundred different drugs and vaccines both in developing and developed nations (Williams, Gabe Davis, 2009). Most pharmaceutical companies opt to conduct such research independently but others would try and incorporate the stakeholders. According to most of the pharmaceutical companies vision of creating and developing quality medicines to save millions of lives and at the same time improve the global lifestyles of people, these industries have continued to expand their all time efforts in making sure the needy patients in the society receive the medicines they require (Williams, Gabe Davis, 2009). One corporate social responsibility the pharmaceutical company has towards the social well being is by addressing the issue of HIV and AIDS. These companies have created platforms that increase the awareness among potential victims. The companies have also ensured the ease of use and convenience of patient friendly and potent drugs, together with disease therapy acts at ensuring the well being of a society (Freeman, Velamuri Moriarty, 2006). This move is crucial towards maintaining the corporate stakeholder relationship and trust. In the long run, the sick patient will be faithful in taking the pharmaceutical companys medication to manage the disease better and the company would have obtained its financial gains together with the patient trust on their products. Political role In the drug manufacturing companies, the pharmaceutical companies are by far the majority producers of drugs and they have an expected global budget of about sixteen billion dollars (Abraham, 2002). The demand market of a pharmaceutical company is tremendously high regardless of the economy (Williams, Gabe Davis, 2009). Each and every new day there are new cases of disease outbreaks that require urgent medical attention. The health care remains constant regardless of the changing economic conditions (Williams, Gabe Davis, 2009). These pharmaceutical companies make a lot of money in the form of profits at the expense of the majority of the American citizens and in most cases, citizens from the third world countries. Even though the pharmaceutical companies are making tremendous steps in addressing eminent diseases, the public health interests of individuals and the commercial interests of the pharmaceutical company tend to coincide (Abraham, 2002), thus making clinical trials become hard and expensive because human rights activists have addressed this issue and many developed countries tend to avoid such participation. In the American political scene, pharmaceutical companies do not have the mandate to distribute drugs directly to patients. They pass through the government related health care agencies (Williams, Gabe Davis, 2009). These agencies are responsible for determining and handling the import and export regulations. These government agencies tend to have an important political factor in determining the manufacturing, production and distribution of certain companies. Since the state management is responsible for protecting and ensuring the safety of the general publics health, they have developed a system that regulates the drugs from the pharmaceutical companies (Abraham, 2002). These regulations can confirm whether the drugs produced are safe, and they meet the standards for consumption by people. In developing a drug in America, it takes six years for the drug to be tested and approved (Castner, Hayes Shankle, 2007). After such strenuous efforts, just a few drugs that have been manufact ured by the pharmaceutical companies end up being consumed by the public. This combined with the fact that it costs a lot of money for research and testing, and the fact that the FDA is in charge of setting the guidelines in accordance with the other major regulations for the manufacture of the drugs (Castner, Hayes Shankle, 2007). Since the pharmaceutical companies want the safety and efficiency standards of the Food and Drug Administration to be high and avoid future drug related legal and medical disasters, which cause a bad reputation for the company, they strictly adhere to the rules and regulations (Abraham, 2002). In case the pharmaceutical companies interests tend to conflict with the public health, the government agencies role becomes very crucial. The more a pharmaceutical company influences the perception of the government agencies, the better it stands at lobbying such government agencies to act at their interests (Abraham, 2002). A number of FDA officials tend to work together with the companies in ensuring the FDA directives are not broken due and the drug companies have no queries whatsoever with such agencies. The reason for this act is because the FDA is a government agency that tends to be problematic towards adherence of the strictest health regulations of the pharmaceutical companies, and the majority of the FDA authorities started to work in the pharmaceutical company level as scientists and low-level employees. Most FDA employees would rather seek re-employment in the companies they worked for at higher career level (Abraham, 2002) because of the good monthly package and the more than appealing severance pay they get at retirement. In the American market, pharmaceutical companies have another important role to play. When it comes to the American elections, large multinational companies seek to support one candidate to become the president so that in future, they might be of help to the company. The pharmaceutical companies tend to offer their more than generous support in the political parties with more chances of winning the elections. This in turn will ensure there is a form of gratitude from the political parties and members of the congress in terms of amending certain health care bills in the companys favor thus lobbying the congress (Williams, Gabe Davis, 2009). Accountability is another role the pharmaceutical companies play in terms of politics. The pharmaceutical industries have an upper hand in gaining major political influence and support with regards to drug regulation (Abraham, 2002). These companies can be able to persuade the government and drug and health care related organizations that other parties interested in the manufacture of drugs and their consumption, like the consumer based industries, the medical and scientific society can have minimal or no rights at all in the access of the FDA regulatory process (Abraham, 2002). Domestic and international ethics Ethics can be defined as the moral beliefs that help an individual determine what is right or wrong (Daft, 2011). In work ethics, it would be wrong if one individual makes decisions based on their perception in a bid to gain at the expense of other stakeholders. An organization incorporating a self-regulating mechanism that monitors, guides and ensures compliance of the law is one that has been built on ethical and social grounds in relation to the business model of philosophy (Daft, 2011). Even though the pharmaceutical industry has made a tremendous progress in terms of research and the development of drugs that can treat malignant diseases like cancer, tension has emanated between the consumers and the company. Many feel that the pharmaceutical companies are not doing their social responsibility as expected. Human experimentation is an important advancement of scientific research. Clinical trials serve as a means of confirming the effectiveness of a drug as per the government health care agencies (Valverde, 2001). Even though these clinical trials are expensive, and have steep regulations to adhere to, they provide health care to the underprivileged communities. With the huge number of pharmaceutical trials being conducted, a growing number of Americans have reported that the experimental drugs have been problematic due to ethical issue, exploitation; globalization of clinical trials deems the only suitable solution. This has prompted the pharmaceutical companies to outsource from other nations especially the third world countries because of the level of ignorance, cost implications, and the fact that regulations in such nations are not as strict as those in America. According to current research, the majority of the clinical drugs tested in the developing nations forms the basic development and approval of the new patent drugs in the developed nations. These drugs are extremely expensive and it is only the citizens of wealthy nations who can access and enjoy the benefits of such health care (NBAC). Because clinical trial in other countries has become popular with pharmaceutical companies, worldwide health organizations have come together in a bid to secure the future of the participants taking part in the clinical trial and as well to protect their human rights. The United Nations and the World Health Organization are among the international human rights agencies that have steered the campaign (Lee, 2010). The goals of these organizations are to ensure the better protection of the trial participants health and human rights. The other goal of these organizations is to ensure that the pharmaceutical companies inform their participants about the risks and benefits that come about with the research on the new drug. The pharmaceutical company ought to inform the trial patients that as per the health care regulations, one ought to consider the health implications before venturing into such tasks, and it should be an individuals free will to participate in such research (Lee, 2010). Ecological and natural resources Pharmaceutical companies in a bid to conserve their environment, they have become very active and in the process, achieving very impressive results. One way is by enacting strict rules and regulations regarding the environmental conservation. Sustaining an ecological system in accordance to the plant and animal life becomes a stepping-stone in improving the environment (Berry RondJnelli, 2000). Even though the amounts of waste produced by pharmaceutical corporations are insignificant as compared to the other multinational corporations, they still play an important role in environmental stewardship (Berry RondJnelli, 2000). With an organizations growth, there comes the need to deal with certain environmental concerns including soil and water pollution. This helps in conserving the ecology from contamination and extinction. Global warming has caused so many problems because of pollution and as per the Environmental agencies directives, numerous pharmaceutical companies have introduce d new and clean manufacturing processes that reduce waste production and minimize the negative ecological impact. Taking a look into the pharmaceutical companies, they consist of other subsidiary businesses that are involved in manufacturing, processing and formulating the medicinal chemicals in pharmaceutical products that can be consumed readily. The process of converting the botanical products into powder form and the formulating them into capsules, suspension or ointments can be very risky to the environment. Another thing about pharmaceutical companies is that they tend to focus on two major areas of human research that is in vitro and in vivo (Berry RondJnelli, 2000). The pharmaceutical products that are produced include vaccines, human and animal blood derivatives, blood plasma, and the toxoids (Berry RondJnelli, 2000). The process of manufacturing such products in this sector of research tends to be dangerous because of the radioactive, biological and chemical wastes they produce, which have adverse environmental impacts (Berry RondJnelli, 2000). According to research carried out by t he multinational health care corporations, quite a number of these organizations have realized that their company facilities can cause environmental pollution and be detrimental to the safety and health of their primary stakeholders (Berry RondJnelli, 2000). An environment that has been polluted by commercial activities can lower the quality of life in such areas the organization is located and being a fortune five hundred company, they tend to suffer a lot of financial losses in the process. Adopting the Environmental Management Systems, EMS is the other way the pharmaceutical companies have taken an integral part in safeguarding the natural and ecological resources. These management systems comply with the International Organization for Standardizations (ISO) 14000 guide that advocates the reduction of waste products and the negative environmental degradation by a pharmaceutical company as a result of the processes related to manufacturing and production (Berry RondJnelli, 2000). The fundamental elements of an ISO 14000 Environmental Management Systems are; à ¢Ã¢â€š ¬Ã‚ ¢ To define the available public policies regarding management of the environment, à ¢Ã¢â€š ¬Ã‚ ¢ An organizations well-defined assignment towards management of the environment, à ¢Ã¢â€š ¬Ã‚ ¢ Management programs addressing a business and its relation to the environment in the companys performance plans, à ¢Ã¢â€š ¬Ã‚ ¢ Process of reviewing the management in order to have a continuous environmental performance and improvement, and à ¢Ã¢â€š ¬Ã‚ ¢ Programs that ease the work of measuring, assessing auditing, and reporting the performance results of environmental management. Social issues As a result of creating awareness and improving the global standards, there was a need for the regulatory boards concerned with the pharmaceutical companies to come together and standardize the safety regulations and quality associated with consumers so as to provide safe and quality products efficiently (Castner, Hayes Shankle, 2007). Different nations came together under their various health care organizations to form standardized health care measures especially in addressing pharmaceutical companies and their role in production of drugs. The International Conference on Harmonization, ICH was a body created by several nations in order to represent the regulatory organizations and industries that deal with carrying out research (Castner, Hayes Shankle, 2007). The pharmaceutical companies while addressing the emerging global issues are trying to attempt their participation in the business industry by coming up with standards that ensure the safety of the product. The majority of these organizations are addressing incumbent social norms towards attaining a sustainable society. This boosts their trust among the society further in addition to being successful companies in the past (Castner, Hayes Shankle, 2007). Rating pharmaceutical companies relating to Social issues While rating the pharmaceutical companies, I think they are in a better position to achieve more in creating awareness and improving global standards. Numerous nations are ignorant about the new rules and regulations surrounding health care. Instead of pharmaceutical companies taking advantage of them like the way a majority of such companies are doing, they ought to educate them and make them conversant about the current societal activities and enlighten such communities about the guidelines of conducting clinical tests. Pharmaceutical companies should form partnerships with government agencies in the developing world to come up with strategies of involving them not only as lab rats but as important stakeholders in the process of developing medicinal drugs at the least environmental degradation. Pharmaceutical companies overall performance in accordance with the core values of Saint Leo University Saint Leo University is a Catholic University, and it upholds high levels of integrity in terms of achieving their core values and objectives. The pharmaceutical companies ought to emulate the values set aside in attainment of the stipulated code of ethics in the workplace. In my opinion, pharmaceutical companies have strived greatly in achieving the same core values like Saint Leo University. à ¢Ã¢â€š ¬Ã‚ ¢ Excellence: In terms of excellence, pharmaceutical companies have made a tremendous milestone in the discovery of drugs that can help in curing diseases especially the malignant diseases like cancer, and HIV and AIDS. à ¢Ã¢â€š ¬Ã‚ ¢ Community: Pharmaceutical companies have strived hard to ensure there is interdependence between the company and its stakeholders while progressing to making medical discoveries. They encourage the spirit of belonging among their staff members and the society. à ¢Ã¢â€š ¬Ã‚ ¢ Respect: By respecting the environment, the pharmaceutical companies have attained the admiration and trust by the society. In helping conserve the environment, the companies have helped to solve a huge menace to the society. à ¢Ã¢â€š ¬Ã‚ ¢ Responsible stewardship: Stewardship is the act of adopting something and owning it. The bid by pharmaceutical companies in owning their society and conserving it ensures they have maximum optimization of the available resources but at minimal environmental and resource depletion. à ¢Ã¢â€š ¬Ã‚ ¢ Integrity: Pharmaceutical companies have created trust and honesty among the company stakeholders and shareholders. Being transparent in the financial objectives has been a stepping stone in accomplishing its goals and responsibilities. Building company- societal trust ensures integrity too.

Physics of a Spudgun :: physics potato gun cannon

Well it's quite simple actually. Spudguns use some of the same principles as internal combustion engines. Just as burning gas forces a piston out of a cylinder it can also force out a potato. A spudgun is a device that uses some form of propellant to project a potato across the sky. Usually these devices are made of ABS plastic sewer pipe. There are several major parts of the spud gun that these pages will refer to. These parts are the firing chamber, the igniter, and the barrel. The ignition device of a spud gun is simply put the spark generator that causes the combustion of the fuel in the firing chamber. This device is usually a charcoal grill lighter. The button on the sparker is depressed and a spark arcs across a wire lead and a ground wire. The grill sparker is installed in to the back of the firing chamber by means of threading, epoxy, and bolts. This sparker becomes a projectile if it is not well seated in the end cap of the firing chamber. It must be held firmly in place withstanding any pressure produced by the fuels being burned in the chamber. This type or igniter will work in most conditions including when it becomes wet with fuel. Other igniters exist but are not recommended as highly as the charcoal grill sparker. The Colmen lantern spin lighter which use a flint and striker can become gummed up with some fuels and is not recommended for use in spud guns which will use hairspray as a primary fuel. This lighter must have new flints installed when they run out. This type of lighter also will fail to function when wet with fuel. The flame style barbecue lighter is a click lighter that produces a small-sustained flame. This lighter rarely misfires but is very hard to install given the high pressures it would be subjected to. Also the fuel in the lighter it self must be refilled. Some Spud Guns use a spark plug and battery setup that involves more work as well as more components. The benefits of this style of ignition system is that you have the ability to remote detonate the fuel from a safe distance. By far the push button charcoal grill sparker is the recommended igniter. It is cheap, effective, relatively easy to install and long lasting.

William Faulkners A Rose for Emily : Her Father is to Blame :: A Rose for Emily, William Faulkner

A Rose for Emily - Her Father is to Blame  Ã‚  Ã‚   William Faulkner’s A Rose for Emily tells a story of a young woman who is violated by her father’s strict mentality. After being the only man in her life Emily’s father dies and she finds it hard to let go. Like her father Emily possesses a stubborn outlook towards life, and she refused to change. While having this attitude about life Emily practically secluded herself from society for the remainder of her life. She was alone for the very first time and her reaction to this situation was solitude. This story takes place throughout the Reconstruction Era from the late 1800’s to the early 1900’s in Jefferson, Mississippi. Emily was raised in the period before the Civil War. Her father who was the only person in her life with the exception of a former lover who soon left her as well raised her. The plot of this story is mainly about Miss Emily’s attitude about change. While growing up Emily was raised in a comfortable environment because her father possessed a lot of money. Considering that her father was a very wealthy person who occasionally loaned the town money Emily had everything a child could want. This caused Emily to be very spoiled and selfish and she never knew the value of a dollar until her father left her with nothing but a run down home that started to decay after a period of time. She began to ignore the surrounding decay of the house and her appearance. These lies continued as she denied her father’s death, refused to pay taxes, ignore s town gossip about her being a fallen woman, and does not tell the druggist why she purchased rat poison. Her life, like the decaying house suffered from a lack of genuine love and care. Her physical appearance is brought about by years of neglect. As time went on pieces from Emily started to drift away and also the home that she confined herself to. The town grew a great deal of sympathy towards Emily, although she never hears it. She was slightly aware of the faint whispers that began when her presence was near. Gossip and whispers may have been the cause of her hideous behavior. The town couldn’t wait to pity Ms. Emily because of the way she looked down on people because she was born with a silver spoon in her mouth and she never thought she would be alone the way her father left her.

Essay --

The movement toward legalization of marijuana for medical purposes is based in part on the belief that the substance has beneficial medicinal effects. But there is a lot of debate on this subject. The debate over legalizing medical marijuana centers squarely on the definition of a Schedule I drug and whether cannabis should still be considered as such. The federal prohibition of marijuana was enacted when the Congress passed the Controlled Substances Act in 1970. Marijuana was included in the â€Å"Hallucinogenic Substances† category as a Schedule I substance, so the sale, purchase, or consumption of marijuana became illegal. Thus the legal status of medical marijuana is determined by whether or not it has an â€Å"accepted medical use in treatment in the United States.† (U.S Food and Drug Administration, 2009) Public opinion trends greater towards acceptance for the use of marijuana, while most politicians, including the president continue to oppose the legalization of medical marijuana. While the White House and most politicians continue to oppose the use of marijuana, the vast majority of Americans (77%) believe that doctors should be allowed to prescribe marijuana for serious illnesses. However, full legalization of marijuana enjoys less public support, with a slight majority of Americans (52%) supporting it. Public support for marijuana legalization has grown in recent years, as â€Å"most Americans no longer see marijuana as a ‘gateway’ to more dangerous drugs and most no longer see its use as immoral.† Moreover, most Americans believe that the federal government’s enforcement of its marijuana policies â€Å"cost more than they are worth.† (Thompson, 2013) Of the 50 states, nearly half of them have already established laws regarding medical ma... ... to six marijuana plants for him. My patient, who had quit using addictive substances after a near-death experience, is back to smoking marijuana daily, along with his caregiver.† (Thompson, 2013) Critics of medical cannabis cite its high potential for abuse and the many studies showing its harmful effects on the brain; they also object to the practice of smoking in general as carcinogenic. One response to this criticism has been to develop other methods of administering the drug. The most widespread of these is as inhaling it through a vaporizer, which extracts and heats the active constituents in marijuana without reaching the temperature at which they ignite so that no toxic compounds or irritants are generated. An adequate amount of THC is still delivered into the bloodstream by the vaporization method. (Debate.org, 2013) Being as it is a state-run policy now,

Character of Nicholas in Chaucer’s Miller’s Tale Essay

Nicholas, with his outrageous sense of humour and eager pursuit of love, functions as the charming, likeable hero in Miller’s Tale. He is introduced as â€Å"hende Nicholas†, and his conduct does not at all answer to the usual sense of the adjective which implies great courtesy, but its suggestion of approval is repeatedly invoked as the Miller refers to his hero by this formula. We learn at once that he is knowledgeable and of his interest in astrology. This is seen as a respectable branch of learning, but Nicholas is aware of its power to impress others, while he is able to supplement his income by weather-forecasting. He is also helped financially by friends. The imaginary flood of which Nicholas tells John shows us his cunning, his confident attitude, his inventiveness and especially his contempt for the stupid tradesman: ‘Don’t worry about that,’ said Nicholas, / ‘His time’s been badly wasted, if a scholar / Can’t get the bet ter of a carpenter.’ (lines 191-193) In spite of this, however, the Miller presents the astrologer in a way that makes the audience like Nicholas. He does this by making John seem deserving of punishment for his unwise marriage and subsequent jealousy. Nicholas’s youth and attractiveness makes us less critical of his boldness, and the comic manner of the tale’s telling makes his conduct seem less worthy of censure than would be the case with real people. Nicholas seems a more appropriate partner for Alison than does John, and the Miller’s repetition of the formula â€Å"hende Nicholas† encourages us to be more sympathetic. However, it is important to note that Nicholas does not escape his daring plan without any consequences. His over-confidence and lack of prudence earn him a punishment appropriate to his offence, and in keeping with the farcical spirit of the tale he is â€Å"scalded in the towte† by his rival, who mistakes him for Alison. Thus, Nicholas may be the character that has the audience rooting for him by being likeable and providing good laughs, but his charming yet arrogant attitude does not prevent him from suffering the consequences of his actions. The Canterbury Tales [Oxford guides to Chaucer]. Oxford: Clarendon Press, 1989.

How Do Cell Phones Affect Society? Essay

Mobile phones have changed how we negotiate our relationships with family, spouses and close friends. Increased levels of mobile phone subscriptions are linked with improvements in education, gender equality and political participation, particularly in developing countries. They are also associated with higher economic growth. These are among the findings of a research report by the Cologne Institute for Economic Research, which explores the ways in which mobile technologies influence economics, society and people’s private lives across 10 countries – the UK, Germany, Italy, Spain, China, India, Turkey, Egypt, Kenya and South Africa. The report – ‘Mobile Technologies: The Digital Fabric of Our Lives’, commissioned and published by the Vodafone Institute for Society and Communications – bases its findings on numerous sources, including interviews with 10 top academic researchers and a worldwide survey of Vodafone country experts. Among the findings: Relationships: Mobile phones have altered our relationships with family, spouses and close friends. But while they seem to promise a wider social network, more than half of the average person’s calls and texts go to only four to six different people. Health: Mobile phones significantly help to maintain physical and psychological health when family members move away from home. And they enable women to maintain three roles within the household, simultaneously being wives, mothers and wage earners. Political participation: More mobile phone subscriptions are correlated with more democratic participation, less gender inequality and longer time spent in education. In all three areas, the impact of mobiles on social development indicators is stronger in developing countries. Economic growth: Mobile technologies contribute significantly to GDP growth, with a forecast range of between 1. 8% in the UK and 24. 9% in Egypt over the years 2010-2020, compared with today’s GDP. Again, the effects will be larger in developing countries.

My utopian society Essay

The paper describes a utopian society that is created using Skinner’s principles of operant conditioning. The basic principles and norms of family and community relationships are discussed. The paper evaluates the basics of the community’s economic and criminal justice system. My Personal Utopian Society B. F. Skinner is fairly regarded as one of the most prominent figures in behavioral psychology. His experiments and theoretical elaborations resulted in the development of a new theory of operant conditioning – the turning point in the human understanding of psychology and human behaviors. In his writings on behaviorism and operant conditioning, B. F. Skinner openly voted against punishment: even before he became a well-known psychologist, Skinner had been opposing to punishment by all possible means (O’Donohue & Ferguson, 2001). With time, Skinner came to recognize the usefulness of punishment in particular conditions an in relation to particular subjects. In his statement on punishment, Skinner wrote that â€Å"punishment is usually used to the advantage of the punisher, but there are exceptions, and they are sometimes justified† (Griffin et al, 1988). Yet, I believe that positive reinforcement is an excellent way to encourage desired/ positive behavioral reactions. According to Skinner, positive reinforcement is a superior form of modifying human behaviors compared with punishment (O’Donohue & Ferguson, 2001). That is why my utopian society will apply to positive reinforcement to promote human behaviors that are desirable and benefit the community. A utopian society based on positive reinforcement will seek to reward its members for desirable behaviors. In positive reinforcement, the reward follows behaviors and decisions which the community considers as desirable and appropriate (Zastrow & Kirst-Ashman, 2009). Positive reinforcement will keep individuals from engaging in negative / undesirable behaviors (Zastrow & Kirst-Ashman, 2009). In my society, positive reinforcement will stimulate individuals to repeat desirable behaviors. My society will have its own constitution, which will list all desirable behaviors and the ways of rewarding community members for displaying and repeating these behaviors. The society will not distinguish between different types of desirable behaviors and all rewards will be equal. Equal rewards are necessary to ensure that community members are equally committed to all types of desirable behaviors. For example, a society member who decides to work additional hours on Friday and a society member who decides to share his profits with a poor neighbor will receive equal rewards. According to the constitution, desirable behaviors will include work, participation in music and fine arts, charity and medical assistance, marriage, birth control, and collective childrearing. To avoid overpopulation, my utopian society will encourage marriages and strict birth control. Every family that manages to have no more than 2 children during the first 10 years of its marriage will receive a small material compensation. The society will not reward abortions. Families that do not have children will be able to use a surrogate mother. Surrogate mothers will serve a form of reward to families that do not have a child and desire to have one. This is the rare case where the utopian society will apply to intangible benefits to reinforce desirable behaviors in community members – surrogate mothers will be a natural reinforcement for families that do not have children but want to become parents. Children will grow in collective facilities without parents. No formal education will exist. My utopian society will make children learn from the natural environment in which they live, from their relationships with other children and the constitution. Children will return to families after they are 16 years old. By that time, they will have to learn the basic professional skills and will become the full members of the community workforce. Children who actively engage in labor activities will receive a small material compensation. The society will reward parents who send their children to the collective facilities. The society will encourage and reward human relationships and unions that are based on mutual profits and benefit community rather than promote romance or friendship. The society will organize marriages based on reason. The society will reward only reasonable marriages organized around a common professional or productive goal. Such families will receive a small material compensation. Agriculture and unskilled labor will shape the basis of the society’s economy. My society will not reward education and related activities. The society will reward only unskilled labor. Individuals will have to work 6 hours every day. Saturdays and Sundays will be free. Longer hours at work will be desirable, and the society will materially reward members’ participation in various labor activities. The society will encourage its members to participate in music and fine arts. The society will stimulate individuals to avoid unhealthy and harmful behaviors. No formal criminal justice system will exist because, due to positive reinforcement, individuals will refrain from the criminal activity. Individuals that have never committed an illegal or immoral action by the time they reach their 40th birthday will receive a small material reward. The perspective of a reward will inspire individuals to avoid behaviors that can harm the society or its members. No formal authority will exist. Because authority empowers only a small group of individuals, it may disrupt the peace and balance in the society. My utopian society will encourage self-expression and open opinions and will stimulate community members’ participation in public discussions. Participation will become a form of positive (active) reinforcement for anyone who decides to express his view. Society members will have an opportunity to test their ideas and suggestions in practice. The society will gather once a week to monitor the progress of various experiments and to judge their results. The society will reward individual participation in experiments. The society will stimulate other members to sponsor such activities. The society will refrain from applying to punishment or negative stimuli. My utopian society will promote positive reinforcement as the basic element of modifying individual behaviors. Positive reinforcement will help the members of my utopian society to refrain from harmful or undesirable behaviors. Conclusion My utopian society will utilize positive reinforcement to stimulate desirable behaviors. Positive reinforcement will ensure that community members display and repeat behaviors that benefit them and their community and, simultaneously, refrain from behaviors that can harm other society members. All rewards will be immediate and will follow the desirable behaviors. All rewards will be equal, regardless of the specific form of desirable behavior and the amount of effort put in it. In this way, the community will guarantee that residents are equally committed to all types of desirable behaviors listed in the community constitution. Positive reinforcement will help the members of my utopian society to refrain from undesirable behaviors. References Griffin, J. C. , Paisey, T. J. , Stark, M. T. & Emerson, J. H. (1988). B. F. Skinner’s position on aversive treatment. AJHR, 7, 104-105. Retrieved from http://www. judgerc. org/Griffin1988SkinnerpunishmentstatementAJMR. pdf O’Donohue, W. T. & Ferguson, K. E. (2001). The psychology of B. F. Skinner. SAGE. Zastrow, C. & Kirst-Ashman, K. K. (2009). Understanding human behavior and social environment. Boston: Cengage Learning.

English Literature Commentary Essay

‘The Crystal Cabinet’ is an outstanding example of Blake’s use of an alternative reality to evoke readers to contemplate the boundaries of their society in light of knowledge about another world where these boundaries do not exist. Through the poem which was written just after the French Revolution, Blake offers the extreme of human experiences; as the central metaphor of the poem symbolizes a deep human truth which can be adopted with his poem, ‘London’. The poem’s simple goal is to tell a story and share a wisdom. The poem contains seven stanzas, several stanzas containing a different world and a different boundary; within each stanza one is able to find a rhyme scheme which closely follows a broken dactylic tetrameter. The Crystal Cabinet’s seven stanzas forms a superstructure upon which the story elements can be intertwined, and imagination can be overlaid as deeper themes of Blake’s philosophy can be also be embedded. The first stanza is the main and central metaphor which one should focus on as it unfolds line by line before connecting with the second stanza to further evoke readers on the different dimensions and boundaries. The first two lines in the first stanza seemingly represent’s a form of innocence, a new born into a new world that deserved a celebration which is where and why Blake uses the term â€Å"merrily†. However, one notices the semi-colon after the â€Å"merrily† as it drifts further away from the supposed celebration, as the narrator’s ‘Maiden’ puts the persona into a cabinet and â€Å"lock’d me up with a golden key†; the poems happiness and joy thus comes to a dramatic halt. The broken dactylic meter in the first stanza seems to be contradicting, as ‘merrily’ representing a form of happiness and freedom, is partnered with ‘key’ which in terms symbolizes a place where freedom is lacked and limited, where one is locked. The cabinet in which the narrator/Blake finds himself in is â€Å"form’d of gold, and pearl and crystal shining bright†, a contrast to the large and dull world of nineteenth century London. The second stanza, from lines 5-9, Blake is using the cabinet for which the narrator is locked in to emphasize an escape to a different world as opposed to a world for which he lives in, a dull and fearful nineteenth century world, in London. The second stanza contains two broken rhymes/dactylic meters as Blake rhymes â€Å"gold† and â€Å"world†, and â€Å"bright† and â€Å"night† together. Inside the cabinet is where we find â€Å"another London with its tower† – Blake uses to represent a temporarily forgotten evil of which the real city contained and the imaginary one within the cabinet was freed from. The cabinet that is described through the second stanza is a cabinet full of dreams and light, of beauty and no fright. A â€Å"world† that is surrounded by â€Å"gold†, a â€Å"night† that has a â€Å"crystal shining bright† light; this as opposed to a world where the narrator/persona is captured dancing merrily and locked up into a world of limits. The images inside this crystal cabinet â€Å"translucent, lovely, shining clear†; all of the people and places are presented in their perfect forms. Here, Blake comes to an agreement with Plato’s philosophy ‘that a world of ideal forms only exists beyond our perception’. His poem presents an encounter with the world, as the fourth stanza seems to be Blake pleading in hope that his readers will one day realize the possibility and potential which one can escape from their repressed society. â€Å"O, what a pleasant trembling fear!† is not necessarily speaking of fear itself, but the fear that this translucent, lovely and shining clear world of his will dissipate and once again, be ruined by repression – in contrast to the French Revolution and its impact on England and the people of England. Here, Blake uses another broken dactylic meter of ‘clear’ and ‘fear’; the ‘clear’ representing/symbolizing a form of clarity, purity, innocence, and happiness and the ‘fear’ that represents the loss of that clarity. Thus, allowing one to see the desperate desire that the narrator must have towards a peaceful world, a peaceful life that is not full of danger and fearfulness. Through this poem which catapults the reader into a realm of the persona’s imagination, Blake description and different realm throughout the fifth stanza is a world containing ‘love’, for which was given and returned. This particular stanza differs from the first four as it is filled with joy, happiness and love, without having a halt. ‘O, the happiness and joy for which fulfilled my soul as though a flame being burnt, no composition, no question, I seek the love as I kiss the lovely ‘Maid’ and found that the love I seek was returned.’ Notice the ‘Maid’ in the third line of this stanza, is capitalized, which in terms represents something more than just a maid we understand in modern day, for this ‘Maid’ is not one who cleans up after our mess, but a context used metaphorically to describe a woman in particular, a woman whom the persona is trapped with respects and cares about, perhaps a lover. Linking to Blake as the poet of this poem, must represent a time in his human experience of a lover which made him burn like a flame and smile ‘threefold smiles’. Another point for which one notices while reading this poem is the broken rhyme of ‘burn’d’ and ‘return’d’; the burn’d here represents a fire (danger), a wrath, however symbolizing much more than just a fire object itself, as it symbolizes a warmth, the warmth of love, which in contrast was ‘return’d’. Here in this new world of The Crystal Cabinet, the persona trapped is happy and is in a world where his desires are fulfilled, as is the desire of his lover, his ‘Maid’. When the persona suddenly breaks the crystal cabinet in the fifth stanza, after having tried to â€Å"seize the inmost form†, the world was ‘fierce’ and shattered; and the reader is convinced that both imagination and reason are incompatible to one another. Here, the poem suggests that our lives have been so dominated by the doctrines of society that if we do try to find any reason in anything beyond the confines of the familiar lives for which we’ve been put in, we will not succeed, but will fail. In terms of Blake during his time, this particular part of the poem suggests that people during this time, their lives, are so dominated by not only the doctrines of society, but the doctrines of the Church, that if they do find reasoning and truth beyond those lines that have been drawn for them, they will die, and that truth does not prevail because of the imposed laws and rules. Therefore, the realm of the imagination that is transcended can not be quantified by either science or mathematics, nor can it be philosophized according to the laws of the State or the Church’s teachings, limiting the human minds, locking each human up with a golden key, only allowing the locked up humans to use their ‘alternative reality’ minds to go into other realms of the world. The last stanza, striking to the reader as to the narrator, basically states that ‘although one has been locked up into a crystal cabinet with a golden key, having experienced different realms of the world and having loved and loved back, one opens their eyes (†¦seize the inmost form†¦ but burst the Crystal Cabinet†¦) they break through the cabinet and once again, is back into the reality of fear and danger, back to the fearful nineteenth century world of London. As babies crying because their births are of no happy events as it only represents a continuation of this ‘woe’ (linking to ‘London’ as well as last line of ‘The Crystal Cabinet’), and ‘weeping Woman pale reclin’d’, representing the ‘plague’ from the Sexually Transmitted Diseases woman get from their husbands; there is no happiness, no other dimension that is capable of allowing one to escape reality forever, as the persona is born i nto a world ‘fill’d with woes the passing wind’. In conclusion, this crystal cabinet symbolizes a unique opportunity to unfold meaning and explore further into those minds of the nineteenth century. Using the metaphorical visionary/images to help set a stage for a greater understanding of the environment, situation and journey for which is also a realization of the philosophy of William Blake. This poem is independent, yet linked through the narrative, using color scheme and the re-use of objects and words from other narrative elements, these different realms of world’s and spaces produces a unique, harmonic, and fearful resonance to viewers. It is when the four-fold vision is sought as the Crystal Cabinet breaks, in the seventh and final stanza, summing up everything the poem means and has stood for, is returned back to the original place and location for which they had entered, in the town squares of London. Here, the readers experience has thus triggered a new perception of London, as this perception is the perception seen through the eyes of William Blake himself.