Marketing Essay Example | Topics and Well Written Essays - 2000 words - 48

Marketing - Essay Example realize a handsome profit and retain relevance in their various industries, all business organizations have to come up with serious marketing strategies. However, advertising is something that is particularly important in the hospitality industry. Hotels such as the Hilton have to keep improving their effectiveness because they are constantly being confronted by the challenge of retaining loyal customers while drawing new ones. The hospitality industries, like others which have been negatively affected by the recession, have had to make significant changes in order to attract customer. It has experienced a lot of fragmentation that makes strategies such as target marketing and market segmentation extremely important. There are different reasons for the changes that have affected the hospitality industry. In the first place, due to the recession, hotels have had to effect necessary budget reductions.1 There has also been change in the lifestyles of many individuals who were formerly in a position to allocate a lot of spending capital on leisure trips. Tourists have developed an interest in a diverse range of recreational activities that create challenges for hotels that are not ready to respect such preferences. Another challenge has to do with marketing expenses. Increased promotional costs mean that hotels have to invest in more cost effective advertising strategies that put more emphasis on the type of services on offer, as well as educational pursuits, than on potential promises.2 To remain competitive, hotels such as the Hilton Group also have to invest in reaching targeted markets, and establishing measurable objectives. One of the biggest challenges in the marketing of recreational facilities lies in the fact that, unlike actual physical goods, recreational breaks have to be consumed on-site.3 Even though hotels may create a spectacular advertisement about the services they offer, the advertisement does not deliver the true experience. This is a product

Republicans Warn Washington to Think Twice About Legalizing Marijuana Article

Republicans Warn Washington to Think Twice About Legalizing Marijuana - Article Example Nevertheless, various limitations appear in the Act, an instance that makes Congress retain substantial jurisdiction over the district. In addition, the Rule provides that Congress can enact laws for the District on any issue. Experts claim that the limitations in the enactment are meant to protect the capital of the federal government. However, I strongly find these encroachments rather annoying. Over the years, various attempts have been made to restrain the actions of Districts on issues pertaining to abortion and medical marijuana. However, it emerges that the interferences are platforms for politicians to make political statements meant to resonate with voters in their congressional districts. As such, the action fails to consider the fact that the city has its needs. The argument in question is not just the legalization of the drug per se; instead, it is about the power of non-resident congressional representatives of the District reversing decisions reached by the voters. I believe that the Capital is a unique region that plays a vital role in the functions of the government, an aspect that makes congressional oversight important. Nonetheless, it is imperative that congressional representatives should use the provided oversight powers appropriately and detest from overruling the district’s electorate decisions for individual political

Health Needs Of A Child Case Study Social Work Essay

Health Needs Of A Child Case Study Social Work Essay For the purpose of this essay I will write a critical analysis of a case study assessing the health needs of a child within a family. The case study is of a two parent family of a two year old girl. The family had transferred from another area. Their daughter was born prematurely at thirty one weeks. She didnt offer eye contact and had no voluntary speech. Full permission has been obtained to use the information in the case study. I used firstly Orems nursing model to assess the familys needs. Then a more appropriate framework Family Health Needs Assessment. The model is a behavioural model. Behavioural models are based on the hierarchy of human needs by Maslow (1993). The hierarchy starts at the bottom of a pyramid with essential needs, when these are met the person progresses up the pyramid until full potential is achieved (Maslow, 1993). Orems model is based on societies need for the client to be self caring (Henderson, 1990). Orems (2001) model has a continuum of self care abilities, the aim being to move along this continuum to self care or adapt to a diminishing self care in terminal or chronic ill cases. Orem (2001) states that the family and significant others in a persons life must be involved in their self care. It is a model which values individual responsibility, prevention and health education as key aspects of nursing intervention (Aggleton and Chalmers 2000). Orem lists the following key factors that influence health; 1. Adequate intake of air water and food. 2, Adequate excretion of waste. 3. A balance between activity and rest both mentally and physically. 4. Social interaction and solitude should be optimised. 5. The prevention or avoidance of hazards and danger. 6. The feeling of being and behaving normally leading to stress reduction. By being able to carry out self care in these areas the person fulfils what Orem (2001) calls their Universal Self Care Demands. If there is illness injury or disease the individual has self care demands in three extra areas (Orem, 2001). These are known as the Health Deviation Self Care Demands. i Structure. ii. Functioning. iii. Behaviour. Orem uses the Nursing Process starting with assessment of the family in order to discover their individual problems which are defined in terms of self care deficits (Orem, 2001). The first stage of Orems model identifies both the demands for and the ability to achieve, self care in an individual (Aggleton and Chalmers, 2000). I assessed the family the parents both worked dad is a chef and mum is a carer in a nursing home they are both supported by grandparents who lived across the street. Both were fit and well. The two year old daughter was causing her mother concern in that she was not speaking it was difficult to get her attention with very little eye contact. Using Orems list I asked questions about each of the six activities. The problems identified were related to the two year olds behaviour of pacing around the room not speaking no eye contact and slapping her hands one on top of the other. After gathering information I had to decide why there was a self care deficit. This was difficult using Orems which states the self care deficit should be linked to a lack of knowledge or of skills to a lack of motivation to achieve self care (Aggleton and Chalmers, 2000). These dont seem to apply to a two year old cared for by her parents. But clearly her behaviour was a cause for concern. I had now completed a good deal of paperwork a fault recognised by Fawcett et al (2004) in many instances it has led to nursing models being a bureaucratic chore (Fawcett et al,2004). A checklist method and standard care plans would have allowed for a quick assessment of the Universal self care demands (Kitson, 2001). The next stage is to plan and set goals (Salvage and Kershaw, 1990). The long term goal for each client would be the restoration of a balance between self care ability and self care needs (Salvage and Kershaw, 1990). The implementation of the care plan may involve activities to meet self care demands (Pearson et al, 2004). In addition members of the family, or significant others, may provide some care. Orem (2001) has identified six broad ways in which assistance can be given to implement a care plan. 1.Doing for or acting for another 2.Guiding and directing another. 3.Providing physical support. 4.Providing psychological support. 5.Providing an environment which supports development. 6.Teaching another. However each of these methods of helping requires compliance (Pearson et al 2004). Orems model demands that clients and their families are willing and able to adopt certain roles achieve self care (Aggleton and Chalmers 2000). 3) Evaluation Orem (2001) has suggested that the evaluation of care given should be measured in terms of the clients or families performance of self care. Using Orem we should set out goals in terms of what the family will achieve (Pearson et al, 2004). It was difficult to set goals babies who are born prematurely can suffer from learning difficulties and to investigate the two year olds behaviour was the goal. Orems model didnt seem to fit well with this families care. The major problem with nursing models concerns the relationship with the clients of the service. These are of two kinds. The employer for most nurses in the UK, the employer is the Government. The Government has aims and objectives for its health care system which is to use evidence based practice which may conflict with a particular nursing model or philosophy (Mckenna et al, 2008). Orems model is over fifty years old and is not evidence based. The problems mainly being centered on the daughters behavior the following framework was more appropriate for this family. An evidence based framework The Family Health Needs Assessment was introduced into the health visiting service in 2003 and is based on the Framework for the Assessment of children in need and their families (Department of Health et al, 2000). The Assessment Framework was intended to help practitioners to become child-centered (Horwath, 2010). The aim being to do an assessment of the familys health and parenting needs. A triangle is used as an illustration of the Framework the child being in the centre (Rose, 2009). The three sides of the triangle represent the key factors that influence the Childs health; child developmental needs, parenting capacity and family health and environmental factors. Each one has sub headings specific to the main heading. Childs Development Needs Health Education Emotional Behavioral Development Identity Family Social Relationships Social Presentation Self Care Skills Parenting Capacity Basic Care Ensuring Safety Emotional Warmth Stimulation Guidance Boundaries Stability Family health Family history functioning Wider family Housing Employment Income Familys Social Integration Community Resources The aim of the initial Family Health Needs Assessment (FHNA) is to undertake a full assessment of the familys health and parenting needs. The impact of parenting capacity, family health and environmental factors on the childs health and well-being is assessed to identify children and families who may require additional support to achieve the 5 outcomes identified in Every Child Matters (2004). Being healthy Staying Safe Enjoying and achieving Making a positive Contribution Achieving Economic well-being There is research evidence to suggest that low birth weight and prematurity indicates a greater risk of not achieving the 5 outcomes identified in Every Child Matters (2004). Then a family health plan can be developed to include the familys needs as agreed in partnership with the parent/carer. How the family wishes to address these needs An action plan which identifies specific interventions/support and who this will be provided by as well as the date for review and a review of progress made against the action plan. The assessment took some time I had to reword some of the questions for fear of giving offence. The assessment forms were lengthy and there was some duplication. Emotional warmth under parenting Capacity and Emotional and behavioral development under the heading Childs developmental Needs. I found it difficult to know what to include under some of the headings. In Calders study (2003) the practitioners found the heading for the childs developmental needs the most challenging of the three headings. A number got confused between social presentation and self-care skills and the majority struggled with assessing identity. The task for practitioners is to specify what, in relation to health and development, the child is at risk of and how significant they consider this risk to be (Horwath, 2010). The original Framework for the assessment of children in need and their Families has guidance and support materials which explain the risk of harm, reducing the Framework to the Triangle and a set of descriptions separates the needs from the risk of harm. Which could lead to a loss of focus on the child and their needs (Platt, 2006). Both parents in this case were happy to carry out the assessment some parents can be unco-operative or even hostile Brandon et al, (2009). This could also cause a lack of focus on the needs of children. Brandon et al, (2009) found that good parental engagement can also disguise risk of harm to a child. It is important hear what children have to say (Archard and Skivenes, 2009). I did engage the two year old with my identity badge which she recognized the picture but in this case I wasnt able to interview the child because of her understanding and limited speech. I was able to observe her though and record my observations. Brandon et al. (2009) describe the various ways in which professionals dont include children in the assessment. These include young people and siblings and a failure to address the needs of children who chose not to or are unable to speak because of disability, trauma and fear (Brandon et al 2009). Groups of children in need that are hard to assess included: disabled children; adolescents; children of different cultures and faiths; and children in asylum-seeking and refugee families (Brandon et al, 2009). Another group of children that also has been found to be difficult to assess are children in need from higher socioeconomic groups. These cases were found challenging by social workers because: the parents were more aware of their rights (Brandon et al, 2009). Care must be given to recording accurately what the child says and managing that information, especially if it is negative about the parents so not to expose the child to any more risk Practitioners are responsible for gathering information and they also have to share the findings of the assessment with family members. From the assessment I identified a problem under the heading Child Developmental Needs Health the two year old daughter was growing physically but was not developing speech and had limited eye contact. The family had just moved from another area. Their daughter had been born premature at 31 weeks and she had had follow up appointments at hospital now that they had moved the hospital was too far away. The follow up at hospital was important for her developmental reviews. So the first identified need was to register at the Doctors and explain that she needs a referral to the hospital for a full pediatric review. Speech was a problem in that she was making the occasional sound and not forming her words properly. I made the speech therapy referral and gained assurances that her parents would take her. We discussed taking her to a nursery to mix with other children. After talking it was decided so that mum could go too to join a mother and toddler group. So things moved swiftly we put a time scale on these three major things of three weeks. I arranged to visit again in two weeks.

Denying Premise :: Philosophy

The quest to find out who we are, where we came from, where we will go after we die and what, if anything, controls our world has fascinated mankind throughout the centuries. Famous philosophers have devoted their whole lives to developing theories, and yet the closest any have come to success has been to not have their theories disproved. With the knowledge that no theory has been proven to fact, â€Å"I don’t know† may be the only true answer to one of civilization’s oldest questions. The idea that we can never know the answers to these and many other questions leads to the theory of Skepticism. This theory maintains that we must doubt every single one of our empirical beliefs, as they are from our perceptions like our material body. We doubt them because they are seen from the lens of our own prejudices. For example, just as our senses can deceive us, or our dreams seem real, our experiences can also deceive us. Therefore, we cannot with certainty say that anything is true, and we have no knowledge and we live in the unknown. However, Skepticism is contrary to one of the most basic of human instincts: the fear of the unknown. The desire to define the world and make order out of chaos and the refusal to accept â€Å"I don’t know† as the answer has motivated both scientists and philosophers. Rene Descartes (1596-1650 was one such man. Though brilliant, and the author of Mediations, feared being skeptical of the external world. Descartes wanted to disprove the skepticism theory. To do so, he first developed two premises for the skepticism theory, and then rejected it by disproving one premise. The first premise is that of Naà ¯ve Empiricism. This premise states that all knowledge rests on our perception, our own experiences, and therefore all our knowledge is true. The second premise is the method of Doubt. Descartes claims knowledge is something that is indubitable. That is, for each body of evidence, only one conclusion can be reached. With those two premises, Descartes derives the sub-conclusion that if we do have unique knowledge, then the evidence of our senses must rule out all other possibilities. In short, truth is derived entirely from the empirical evidence we collect. However, Descartes also had a third premise which undermined the first two. This premise is that of the Evil Demon. This theory states that even with all our empirical knowledge, that there is still no material world.

Containerization: Cargo and Traditional Bulk Transport

What is containerization and how did the innovative use of containers transform the distribution of goods? The traditional way of transporting goods from one place to another was highly labor intensive and goods were in individual crates of different sizes and shapes and they had to be manually lifted and stowed in the holds of ships. As the time passed by, the concept of containerization emerged.Basically, Containerization is an inter-modal system of transporting the general cargo or product in lots which are too small for the traditional bulk transport system, using ISO standard containers that can be loaded and sealed intact onto  container ships,  railroad cars, planes, and trucks. The concept of containerization is considered as the key innovation in the field of logistics which has revolutionized freight handling in the twentieth century.Containerization reduces time in transit, the inventory costs and increases reliability. Such benefits are forcing the industry to make it more favorable in terms of cost, flexibility and speed. As the Internet and other new technologies and advancements are developing, it is expected to bring more innovations which will further simplify the tasks of logistics.The innovative use of containerization has transformed the distribution of goods in following ways: * Goods in lots which are too small for the traditional bulk transport can be moved using containers * It is best option for high-value and delicate cargo as it provides safety from human and natural factors * As containers are moved intact, substantial amount of time and labor cost is saved which would otherwise have incurred in loading and unloading goods * It prevents poor handling of goods that results from bulk transport systems * Containers can act as mode of storage anywhere along the transport route * Container ships provide regular service to overseas ports, thus it minimizes the waiting time * It reduces the transit time which not only offers a means of marketing for the producer that bulk systems cannot provide, but also helps to reduce the inventory costs and increases reliability. 2. What role has containerization played in the development of a global economic system? As containerization is the new way of transportation model, it’s definitely is more advanced and optimum way of shipping the goods from one place to the other.Container shipping eventually replaced the traditional â€Å"break-bulk† method of handling crates, barrels and bags, and stowing them loose in a ship's hold, a system in use since the days of the Phoenicians. The replacement of break-bulk with cargo containers dramatically reduced shipping costs, reinvigorating markets and fueling the world economy. Due to cheap transportation cost, the countries could engage themselves in a fierce export drive exploiting the technological advancements and lower labor costs which are the major basis for the industrialization. In addition to that, cheap transpor tation also helped in revolutionizing the supply chain management of the business houses.There had been some major developments like South Korea developed a very strong ship building industry centered on the new ships made possible in the development and introduction of containerization. And also, the major and biggest container ports in the world are located in Southeast Asia. Thus, the credit for the development of such ports in these areas goes to the containerization. Without which, these areas wouldn’t have been developed like they are today. Containerization makes the loading and unloading of goods from the ships to the ports easy and consumes extremely less time in comparison to that of tradition way of transportation. These are some of the major roles that containerization played in the development of the global economic system.

Development of Axum and Meroe in Northeastern Africa Essay

66. Comparative Analysis: Compare the development of Axum and Meroe in northeastern Africa with the development of the Maya and of Teotihuacan in Mesoamerica. In both the development of Axum and Meroà « in northeastern Africa possessed the ores and fuels needed to produce iron on a large scale. They traded along the Nile River to Egypt, and their goods such as gold and ivory reached ports all along the Mediterranean Sea, Red Sea, Southern Africa, and quite possibly as far as India and China. Axum was a very powerful state. It controlled a huge number of ports, such as Adulis along the Red Sea coast, and it participated in the commerce of the Indian Ocean, where its export goods included ivory, slaves, and crystal. They also traded with Alexandrian Egypt, and eventually with Rome, Byzantium, and India. Teotihuacan was a powerful political, military, economic and cultural center that influenced the whole of Mesoamerica. Teotihuacan is one of the world’s oldest and most impressive archaeological sites. The wealth of Teotihuacan was based largely on the amount they had on the trade of obsidian, a coarse green glass occurring in volcanic rock. In common with the other Mesoamerican civilizations, the Maya had measured the length of the solar year to a high degree of accuracy. They produced extremely accurate astronomical observations; their charts of the movements of the moon and planets were used to predict eclipses and other celestial events such the time between conjunctions of Venus. The ancient Maya had diverse and sophisticated methods of food production. It was formerly believed that shifting cultivation agriculture provided most of their food but it is now thought that permanent raised fields, terracing, forest gardens, managed fallows, and wild harvesting were also crucial to supporting the large populations of the Classic period in some areas. 67. Historical Analysis: â€Å"While long-distance trade across Afro-Eurasia predates 500 C.E., it grew in importance between 500 and 1500 C.E.† What key developments make this statement true? In between 500 and 1500 C.E Afro-Eurasia’s trade increased and altered consumption patterns and encouraged peoples across the zone to specialize in producing particular goods for market rather than being self-sufficient. They followed religions such as Buddhism and Islam and it spread along the trade routes. During this period, there were a lot of epidemic diseases, and they spread along the trade routes. Some regions developed stronger states in part because of increased commerce along the trade networks. These regions were East Africa, West Africa, and Southeast Asia. There were also a lot of technological advances during this time. This included the development of larger ships and the magnetic compass in China. This also helped increase trade.

Canadian Adverising Industry Essays - Media Manipulation, Marketing

Canadian Adverising Industry Essays - Media Manipulation, Marketing Canadian Adverising Industry Beth McNeill Introduction The topic of discussion in this paper is advertising in Canada. It will argue that the Canadian advertising industry strives to protect themselves from competition in the United States. The paper will discuss how the Canadian advertising industry allots their money to different forms of media to ward off the United States competition. Tracing the history of advertising from the early 1960s to the present day, will help to show why Canada concentrates on the television and radio portion of the media. The paper will display the philosophy or reason behind their advertising, as well as the structure of their industry. The audience and the jobs and training that take place will also be examined to better understand the Canadian advertising industry. The external environmental factors such as technology, language, and the economy will also affect the advertising industry. This issue should be addressed to understand the importance of international competition and how it can affect or even control an industry. To better understand the advertising industry in Canada we need to look at some facts. The communication lines in Canada are expanding daily. These communication vehicles are how advertising is spread. The more Canada strives to be evident in the communication lines, the less influence the United States can have on the Canadian industry. There are 18.5 million telephone lines and 3 million cellular phones in use. There are 32.3 million radios in Canada and there are 535 AM stations and 53 FM stations. As of 1997 there was 80 television broadcast stations (with over 100 repeater stations) and 21.5 million televisions. In 1999 there was an estimated 750 Internet service providers (CASI). There are 120 daily newspapers, 108 are in English and the other 12 are in French (Pang). There are also seventy-five ethnic weekly papers published (Pang). Communication is part of the second largest service industry in Canada. With such a large country and such few people Canada relies on strong comm unication to tie people together. Canada was the first country to launch a communications satellite and has been in the forefront of developing communications technology. With more and more changes in technology, the government, and the economy Canada can communicate to all citizens in many ways, keeping the communication lines tight. CBC is Canadas national radio and television service. It was developed in 1936 to help prevent the threat of American programming to dominate Canadian culture (Shepard). Canada has strived to keep their culture of Canadian decent. The United States and Canada have a very strong relationship because they share the longest undefended border in the world and are close allies as members of the North Atlantic Treaty organization (NATO). The United States is the largest investor in the Canadian industry and the largest market for Canadian trade. So Canada could be easily influenced or even controlled by the United States. The United States does tend to exploit its greater power and affect relations between the two countries. The function of advertising is to develop awareness and recall of a product or service that results in market increase. Canada uses all of the same mediums as the United States, to expose the consumer of products and services. In 1993 the gross advertising revenues for all media reached $9.0 billion. Newspaper advertising accounts for 26.8 percent of this total revenue. Radio and television make up 27 percent of the total. Catalogues and direct mail account for 21.8 percent, periodicals use 15.9 percent and outdoor and miscellaneous uses the remaining 8.5 percent (Strategies). (See pie chart) All of the advertising in Canada can be divided into two components, local and national advertising. Local advertising represents about sixty percent of all media (about $5.4 billion) (Strategies). This advertising is placed into the industry by a companies media representative and usually does not require the help of an advertising industry. National advertising accounts for the remaining forty percent of all the media (about $3.6 billion) (Strategies). This component is responsible for the revenues of the advertising agencies. Large businesses, which market their products worldwide, are a part of national advertising. Ad agencies coordinate the production, creation, and placement of the advertising. Television is the primary medium, but not exclusively.