Business strategy Essay Example | Topics and Well Written Essays - 1500 words - 1

Business strategy - Essay Example merger of the Tarmac and Lafarge organizations in the UK may have been a noteworthy undertaking, yet this ought to shock no one given the measure of the portfolio and advantages of each company, their joined assets, and the different legacy products or services that they both needed to incorporate into one new organization. From the beginning, uniting the qualities of two of the UKs top and most powerful materials companies – Lafarge (with their quality in concrete items, solid concentrate on R&D and advancement) and Tarmac (with their national foot shaped impression and quality in totals, street contracting, and solid ethic of customer service) – was continually going to be a huge undertaking. According to Graham, Smart & Megginson (2012), merging of two major companies comes with its challenges as well as the benefit. Stahl & Mendenhall (2005) adds that merging is one of the business strategies that any company should consider as a means of improving its operations an d the market share. The joint venture company has established cognitive structures for present and future prosperity. Primarily, the two firms entered the venture to fulfill certain objectives, goals and vision. The daily business of the joint venture is usually mission. The mission for the venture is to be provide incomparable products and services in the construction field that are geared towards promoting safety and sustainable development. The mission motivates the company to provide solutions to various dilemmas experienced in the building and construction sector. In essence, the company’s activities are tailored towards achieving the already established mission. The merging of the two companies gave them an upper hand in the industry. The core competence of the company is a diverse workforce and sufficient infrastructure that facilitates quality production and transportation of materials from the production site to the required destination. That is, the company’s employees are